Friday, November 7, 2014

Caran d'Ache

It's funny how the world sometimes works. So, I met this guy riding my bike at the local velodrome, and he introduced me to a guy who used to art direct at Saatchi&Saatchi here in Geneva, who put me touch with his writing partner, who asked me to do some spec portraiture for a brochure he was doing for the Lausasanne Orchestra (he proposed my portraiture drawing instead of the normal photography), and nothing happened for a couple months until I received a phone call from a guy who spoke to the designer that my friend was working with on the Lausanne job, complaining that he had looked at 200 illustrators and no one had a line he liked, so this Lausanne Orchestra designer said, 'I saw a guys work who might have what you're looking for. We didn't use him, but maybe you'll like his stuff'. Which leads to my getting a call asking if I'd like to do illustrations for Caran d'Ache.
It was such a dream and honor to do this job. I've been happily using their products for over 20 years. What I wanted to do here is show some of the expression and personality that using Caran d'Ache can help people unleash; that the arena that their product inhabits is limitless.
I was told that Caran d'Ache feel that this is one of their best brochures. Fingers are crossed that I can do more work with them, and maybe even a factory tour because it's made locally! That would be cool.
But the real lesson from this experience is that I should ride my bicycle more. Who knows who I'll meet next?
Here are are a few spreads from the brochure. It's advertising their gift boxes, and I was told is being distributed by sales reps.


  1. hey Nathaniel, that's really great! I'm so happy it worked out! Your drawings, indeed, look fantastic. xoxo Julia p.s. some believe there's no such thing as 'serendipity"