Friday, November 7, 2014

Caran d'Ache

It's funny how the world sometimes works. So, I met this guy riding my bike at the local velodrome, and he introduced me to a guy who used to art direct at Saatchi&Saatchi here in Geneva, who put me touch with his writing partner, who asked me to do some spec portraiture for a brochure he was doing for the Lausasanne Orchestra (he proposed my portraiture drawing instead of the normal photography), and nothing happened for a couple months until I received a phone call from a guy who spoke to the designer that my friend was working with on the Lausanne job, complaining that he had looked at 200 illustrators and no one had a line he liked, so this Lausanne Orchestra designer said, 'I saw a guys work who might have what you're looking for. We didn't use him, but maybe you'll like his stuff'. Which leads to my getting a call asking if I'd like to do illustrations for Caran d'Ache.
It was such a dream and honor to do this job. I've been happily using their products for over 20 years. What I wanted to do here is show some of the expression and personality that using Caran d'Ache can help people unleash; that the arena that their product inhabits is limitless.
I was told that Caran d'Ache feel that this is one of their best brochures. Fingers are crossed that I can do more work with them, and maybe even a factory tour because it's made locally! That would be cool.
But the real lesson from this experience is that I should ride my bicycle more. Who knows who I'll meet next?
Here are are a few spreads from the brochure. It's advertising their gift boxes, and I was told is being distributed by sales reps.